Implementing Salesforce CRM - The role of Senior Executives


We often see with Salesforce CRM is first implemented into a business, it requires a considerable change in behavior by all Users.

For many of us, changing behaviors is not something that comes easy and like anything in life, the support from those around us, particular those we look up to, provides us with the necessary encouragement and guidance to actually make those changes.

So, if you are either considering, or currently undergoing the process of implementing Salesforce CRM into your business, consider the role of the senior executives within your business.

Have they been adequately trained and provided with the clarity around exactly what their role is in the process of change, so as to lead the way on embedding new behaviors throughout the business?

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