Clients and Case Studies

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Essential Flavours

Installed SLAM to address the issues of a highly-technical sales team, narrow coverage of account stakeholders and leaving opportunities on the table.

THe results

  • Share of wallet increase from 20% to 70% by displacing competitors from their key accounts

  • Ongoing sales growth without any restructuring of sales team.






Year 1 Growth


Year 2 Growth

  • Turnover increase from $5 mill to $11 mill in 3 years


  • Stakeholder coverage increased x5 and their overall call frequency increased x3.

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Results didn’t take long: one extraordinary achievement was that we won a $70M deal that otherwise would never have been on our radar.
— National Australia Bank

Diamond Behaviors has enabled our team to build an approach to develop their networks and effectively gather deeper insights.
— Probuild

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BMM Testlabs

Installed SLAM, Sequencer and Diamond Behaviors to help the highly technical sales team create a strategy for growth without full market access and increase collaboration across territories.

THe results

  • Huge growth of key accounts (shown in $).

  • Ongoing sales growth without any restructuring of sales team.


Win rate Uplift


Growth of business


Sales increase of individuals

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Davey Water Products

Used Diamond Behaviors to adjust to a change of sales team structure, train new people and build consistency in a business which has previously been highly affected by flood and drought.

The embedded nature of Diamond Behaviors has been the key that has driven results well beyond what was ever expected.
— Davey Water Products


Sales and market share increase in region using diamond behaviors, compared to zero or negative growth in other regions.

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AGS Game Development

Used Diamond Behaviors, SLAM, and Sequencer to bring change to their unstructured sales team as well as to move to a recurring revenue model and address the differences in margins between territories.


Above their sales targets in year 1.


Above their sales targets in Year 2.


Overall Margin Increase

Only AGS territory to beat their sales targets for 2 years in a row.

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